PLG (Product-Led Growth)
SaaS MetricsWhat is PLG (Product-Led Growth)?
A go-to-market strategy where the product itself drives acquisition, conversion, and expansion — rather than sales or marketing. Freemium and viral loops are PLG tools.
See “PLG (Product-Led Growth)” in Real SaaS Products
ActiveCampaign
Email Marketing · Onboarding
ActiveCampaign
Email Marketing · Onboarding
ActiveCollab
Project Management Software · Onboarding
ActiveCollab
Project Management Software · Onboarding
Airtable
Productivity · Signup
Airtable
Productivity · Signup
Amplitude
Analytics · Signup
Amplitude
Analytics · Onboarding
Arc Browser
Browser · Onboarding
Arc Browser
Browser · Onboarding
Arrows
Customer Experience · Onboarding
Arrows
Customer Experience · Onboarding