CRM Dashboard UI Design Examples from Real Products
Browse real CRM dashboard UI design and CRM UI design patterns from HubSpot, Attio, Close, folk, Zoho, and Clay. Study pipelines, KPI cards, deal tables, contact views, and activity timelines from shipped products — organized by pattern type. These CRM dashboard examples show how leading teams solve common design challenges in customer relationship management interfaces.
All CRM Dashboard UI Examples
115 real CRM dashboard UI design screenshots from 6 products — pipelines, analytics, tables, and detail views.
Attio
Login screen
Attio
Onboarding flow
Attio
Login screen
Attio
Onboarding flow
Attio
Onboarding flow
Attio
Onboarding flow
Attio
Onboarding flow
Attio
Dashboard view
Attio
Settings panel
Attio
Profile page
Attio
Settings panel
Attio
Data table
Attio
Notifications
Attio
Modal dialog
Attio
Modal dialog
Attio
Modal dialog
Attio
Empty state
Attio
Empty state
Attio
Modal dialog
Attio
Modal dialog
Attio
Profile page
Attio
Form design
Attio
Settings panel
Attio
Dashboard view
Attio
Modal dialog
Clay
Landing page
Clay
Signup form
Clay
Loading
Clay
Onboarding flow
Clay
Onboarding flow
Clay
Integrations
Clay
Modal dialog
Clay
Profile page
Clay
Onboarding flow
Clay
Modal dialog
Clay
Onboarding flow
Clay
Onboarding flow
Clay
Empty state
Clay
Search interface
Clay
Modal dialog
Clay
Profile page
Clay
Profile page
Clay
Empty state
Clay
Navigation UI
Clay
Modal dialog
Clay
Modal dialog
Clay
Navigation UI
Clay
Settings panel
Close Crm
Integrations
Close Crm
Dashboard view
Close Crm
Dashboard view
Close Crm
Profile page
Close Crm
Modal dialog
Close Crm
Analytics view
Close Crm
Email UI
Close Crm
Integrations
Close Crm
Empty state
Close Crm
Signup form
Close Crm
Profile page
Close Crm
Modal dialog
Close Crm
Settings panel
Close Crm
Modal dialog
Close Crm
Modal dialog
Close Crm
Pricing page
Close Crm
Analytics view
Close Crm
Analytics view
Close Crm
Analytics view
Close Crm
Empty state
Close Crm
Editor UI
Close Crm
Modal dialog
Close Crm
Modal dialog
HubSpot
Signup form
HubSpot
Login screen
HubSpot
Signup form
HubSpot
Dashboard view
HubSpot
Data table
HubSpot
Modal dialog
HubSpot
Data table
HubSpot
Modal dialog
HubSpot
Profile page
HubSpot
Profile page
HubSpot
Modal dialog
HubSpot
Modal dialog
HubSpot
Profile page
HubSpot
Onboarding flow
HubSpot
Onboarding flow
Zoho CRM
Signup form
Zoho CRM
Settings panel
Zoho CRM
Profile page
Zoho CRM
Form design
Zoho CRM
Empty state
Zoho CRM
Editor UI
Zoho CRM
Profile page
Zoho CRM
Form design
Zoho CRM
Modal dialog
Zoho CRM
Form design
Zoho CRM
Modal dialog
Zoho CRM
Form design
Zoho CRM
Modal dialog
folk
Login screen
folk
Onboarding flow
folk
Onboarding flow
folk
Onboarding flow
folk
Empty state
folk
Settings panel
folk
Modal dialog
folk
Data table
folk
Empty state
folk
Modal dialog
folk
Profile page
folk
Modal dialog
folk
Empty state
folk
Email UI
folk
Data table
folk
Login screen
Featured CRM Products
Explore CRM dashboard examples from these hand-picked products. Each showcases a unique approach to pipeline management, contact tracking, and sales analytics.
Attio
CRM
Pattern worth stealing: Flexible workspace layouts and custom views
Clay
Artificial Intelligence
Pattern worth stealing: AI-powered enrichment dashboard
Close Crm
CRM
Pattern worth stealing: Focused sales activity tracking
HubSpot
CRM
Pattern worth stealing: Comprehensive deal forecasting and KPI cards
Zoho CRM
CRM
Pattern worth stealing: Comprehensive sales automation platform
folk
CRM
Pattern worth stealing: Visual pipeline kanban and lightweight UI
CRM UI Patterns by Type
Browse CRM dashboard UI design patterns organized by interface type. Study how different CRMs approach pipelines, analytics, tables, and detail views.
KPI & Reporting Dashboards
(9)Contact & Company Tables
(5)CRM Dashboard Design Checklist
Use this checklist when designing or evaluating a CRM dashboard. These principles come from studying top CRM dashboard UI designs like HubSpot, Attio, Close, and folk.
Surface critical KPIs above the fold
Show total pipeline value, open deals, conversion rates, and overdue tasks where users land. Don’t make them scroll to see what needs attention.
Make the pipeline scannable
Use a horizontal kanban layout with clear stage columns, card-based deal representation, and prominent deal values. folk and Attio excel here.
Prioritize actionable data over vanity metrics
Highlight deals that need follow-up, overdue tasks, and at-risk opportunities — not just total revenue or user counts.
Provide fast access to detail views
Let users click through from dashboard cards to full contact, company, or deal records without multiple page loads. Close does this well with sidebar modals.
Support filtering and personalization
Allow users to filter by owner, stage, date range, and custom fields. Let them save views. HubSpot and Attio both offer flexible dashboard customization.
Use visual hierarchy to guide attention
Make high-value deals and urgent tasks visually prominent with color, size, or position. Reserve alerts and red badges for truly critical items.
Frequently Asked Questions
What makes a good CRM dashboard UI?
A good CRM dashboard UI prioritizes clarity and actionability. It surfaces the most important KPIs at a glance — pipeline value, conversion rates, open deals, and overdue tasks — without overwhelming users. The best CRM dashboard designs use visual hierarchy to guide attention, group related data logically, and provide fast access to detailed views. Good examples include HubSpot's deal forecast cards, Attio's flexible workspace layouts, and folk's clean pipeline kanban.
Which KPIs should a CRM dashboard show?
Essential CRM dashboard KPIs include total pipeline value, number of open deals by stage, win rate percentage, average deal size, sales velocity, and activities completed versus target. Leading CRMs like Close and HubSpot also surface overdue tasks, upcoming meetings, and at-risk deals. The exact KPIs depend on your sales process, but the dashboard should always answer: what needs my attention right now, and how is the team performing against goals?
What are the best CRM dashboard design examples?
Top CRM dashboard design examples include HubSpot's Sales Hub for its comprehensive deal forecasting and KPI cards, Attio for its flexible, customizable workspace layouts, Close for its focused sales activity tracking, folk for its visual pipeline kanban and lightweight interface, and Clay for its AI-powered enrichment dashboard. Each brings a different philosophy: HubSpot is enterprise-grade and data-rich, Attio is flexible and modern, Close is streamlined for outbound sales, folk is collaborative and visual, and Clay is automation-first.
How do you design a sales pipeline view?
Design a sales pipeline view as a horizontal kanban board with columns for each deal stage — Lead, Qualified, Proposal, Negotiation, Closed Won. Each card should show the deal name, company, value, and owner avatar. Include stage-level totals and conversion rates at the column headers. Allow drag-and-drop to move deals between stages. folk and Attio excel at this: folk uses a clean card layout with prominent deal values, while Attio offers customizable fields and flexible grouping. Make it scannable and interactive, not just a static chart.
CRM dashboard vs sales dashboard: what's the difference?
A CRM dashboard is broader — it includes pipeline health, contact activity, tasks, and sometimes marketing or support metrics across the full customer relationship. A sales dashboard is focused specifically on sales KPIs: deals, quota attainment, rep performance, and revenue forecasts. In practice, many CRMs like HubSpot and Close offer both: a general "Home" dashboard for daily activity and a dedicated "Reports" or "Sales Analytics" dashboard for performance tracking. The CRM dashboard answers "what do I work on today?", while the sales dashboard answers "are we hitting our numbers?"
Where can I find CRM UI inspiration like Mobbin for free?
SaaSUI is the best free alternative to Mobbin for CRM UI inspiration. Unlike Mobbin's paid library, SaaSUI focuses specifically on real SaaS application screenshots including CRM dashboards, pipelines, contact tables, and detail views from HubSpot, Attio, Close, folk, Zoho, and Clay. Every screenshot is free to browse and organized by pattern type. Other sources include product hunt launches, public demo environments, and vendor comparison pages, but SaaSUI curates them all in one place with editorial notes on why each design works.
Explore More CRM Design Patterns
Browse dashboard, table, and detail view UI patterns from 100+ SaaS products — organized by pattern type and software category.