Friction
UI/UX DesignWhat is Friction?
Any design element or flow step that slows users down or creates hesitation. Friction reduction is a primary goal of UX optimisation, though intentional friction protects against destructive actions.
See “Friction” in Real SaaS Products
ActiveCampaign
Email Marketing · Onboarding
ActiveCampaign
Email Marketing · Onboarding
ActiveCollab
Project Management Software · Onboarding
ActiveCollab
Project Management Software · Onboarding
Airtable
Productivity · Signup
Airtable
Productivity · Signup
Amplitude
Analytics · Signup
Amplitude
Analytics · Onboarding
Arc Browser
Browser · Onboarding
Arc Browser
Browser · Onboarding
Arrows
Customer Experience · Onboarding
Arrows
Customer Experience · Onboarding